About Us

A native of Los Angeles, Daniel S. Farmer (Danny) attended UCLA, where he was a four-year starter in both football and volleyball. As a volleyball standout, he was instrumental in helping UCLA win two National Championships in 1996 and 1998. In football, Danny holds UCLA’s career record for receiving yardage and is in the top five in many receiving categories. He helped the Bruins win back-to-back Pac-10 Conference Championships in 1997 and 1998.

While earning a degree in history, Danny also received an NCAA post-graduate scholarship, which is awarded to student athletes who excel academically and athletically in their final year of intercollegiate athletics. Following his college career, Danny was an NFL wide receiver for the Pittsburgh Steelers, Cincinnati Bengals, Tampa Bay Buccaneers and Miami Dolphins.

After his retirement from the NFL, Danny started in the insurance business at Gilbert Krupin in 2007, and moved his business to Parq Advisors in Beverly Hills in 2011. In May of 2016, Danny joined the Elkins Jones Insurance Agency to round out his insurance product offerings. Just recently, in March of 2020, Daniel established Starwide Insurance Services. Starwide is built on honesty and integrity to provide customized insurance and risk management solutions for its clients. Danny will leverage his experience and relationships to create a Private Client Experience for his clients across all lines of insurance.